Three Reasons Why Your Digital Transformation Strategy Should Focus on People and NOT Technology
In my years of helping companies evolve digitally, I have observed that when it comes to digital transformation strategies, my clients are more concerned with the technologies that will be deployed and how it will impact existing processes. I tell them, in theory, digital transformation is all about the amalgamation of numerous technologies such as machine learning, artificial intelligence and others which drive efficiencies for the companies. But digital transformation is not limited to technology implementation, alone.
Actually, digital transformation is a shift in the mindset about how companies add value in every interaction with the customer and tailor enhanced experiences for them. This change in gears is not possible without intelligent and agile employees. Evaluating technologies and investing in it is required, but at the same time, you need to ensure that adequate training is offered to your employees and that they are fully prepared for digital adoption.
Why your employees are the focal point of your digital transformation strategy?
The report clearly highlights the importance of people’s and their role in digital transformation. You have to ensure that the solution architects engage your workforce at every point while revamping your existing system or deploying a new one for digital transformation. You also need to ensure that the solution engineers are constantly in touch with your employees to understand their requirements and specifications regarding the digital transformation project. Their focus should be on implementing a strategy which gives people an upper hand over technologies. To know why this is needed, read on:
People can collaborate better than machines:
It is evident that the customer gets attracted to your company on the basis of your product quality. But when it comes to delivering after sales services and retaining loyal customers, empathy and emotions form a crucial part which is absent in machines. People possess the ability to think and give practical solutions which in some cases, machines might fail to deliver. Hence, it is evident that human interactions can’t be replaced with machined answers and the future of digital transformation certainly lies in a relation between machines and humans.
People can take decisions:
It is people who drive innovation. While tailoring new business strategies or analysing the existing ones, it is the human intelligence and critical skills which come into play. Machines offer more data on basis of which crucial decisions can be taken, but capabilities to draw insights from it lies with humans.
People are a pool of talent:
Your employees possess unique talent and also the skills to understand and repair the faults that come into your machines or the new productivity enhancement tool. They have the capability to think, offer solutions to problems which can’t be solved by machines. Sometimes, it may also happen that while working with machines, they invent certain product or services which generates profit for your business.
How can you train your employees to become part of your digital transformation strategy?
Though people and company culture are the most critical part of a digital transformation strategy, they are very difficult goals to achieve when it comes to bringing them together. Technology and processes are relatively easy to change but the modification in company culture requires time, dedication and trusted leadership.
Spread awareness regarding the change amongst your employees:
Communicate to all your employees about the processes that will be automated while traversing the path of digital transformation. Be transparent about all the work and describe all the goals that you want to achieve with transformation clearly.
Bring everyone aboard:
Convince all your stakeholders about your vision and present facts and statistical data about the profit or increased efficiency that the company will realise after digital transformation. You need to set proper milestones at regular intervals and need to measure outcomes of the same to ensure that all your stakeholders are aware of these short-term goals as well.
Spell out the mandatory things regarding your company culture:
It can so happen that your company culture needs a major revamp for successful digital transformation. If your current culture is siloed and there are employees who tend to be fixated to their roles, then this is an issue which needs to be addressed quickly. Create an environment where there is continuous and smooth flow of information from top to bottom and all employees are comfortable and committed to innovation.
Train senior employees to quell the anxiety of the junior workforce:
Start training your senior personnel first and ensure that they are comfortable with the newly established digital platforms and channels. Create live podcasts, instagram posts, tutorial videos and webinars and give them a platform to interact and gather insights about the newly implemented digital model. Motivating senior staff to become a part of the digital transformation strategy gives them the freedom and flexibility to draw a roadmap of digital adoption for their departments. This approach will increase the adoption rate, improve the readiness of experimenting which will ultimately create a culture for digital growth.
Associate digital transformation with your employees’ career development goals:
You can engage your workers with digital transformation by linking it with their career development. You can begin with small changes in their key performance indicators and create a small experimenting ground. If that is successful, you can then go ahead with wider implementation of the same in your entire business model.
So, in any digital transformation strategy, technology is just one of the pegs. People and culture form the other pegs. Processes form another. Organisations certainly need processes such as DevOps and Agile in place but ultimately it is the people’s skills and their ability to learn, adapt, change and innovate which makes any technology implementation successful.
Exigo Tech has recently catered to the digital transformation needs of several companies in Australia. We know and have successfully implemented strategies that help companies strike the balance between its people and technology. To know how we can bring the intended change in your business model and help you revamp the existing company culture, give us a call today!
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