Highlights from CeBIT Australia 2018

This year, CeBIT Australia celebrated its 17th year with the NSW Government as its Official Partner along with support from the City of Sydney. Organised by Hannover Fairs Australia, this business technology event attracts thousands of technology professionals right from Government to start-ups.

Here is a quick overview from our visit:

Q. As a regular CeBIT visitor, did you notice something new or interesting at the 17th edition of CeBIT, Australia?

A. CeBIT Australia has always been an ideal event to get a close glimpse of future technologies. This year, the one thing that captured my attention, was the support of government to startups. It was evident that the NSW government is offering support and benefits to local startups for their development. I saw some startups exhibiting virtual reality solutions, especially for the retail sector. There were a couple of companies exhibiting their offline marketing solutions. Their tools and techniques to help business generate leads through the offline route piqued my interest.

Q. CeBIT is certainly a technology event, were there any technologies that caught your attention?

A. Virtual reality and Cloud were the technologies that caught my attention. I was pleased to see many startups proudly showcasing virtual reality. There were many companies who exhibited cloud applications as well. And as a cloud solution provider, I do believe that Cloud has multiple flexibilities and facilities under its belt, when it comes to automating business processes. I also foresee that cloud will have an enormous impact on every industry vertical, irrespective of business size.

Q. Some insights on the conference.

A. CeBIT, like every year, brought together subject matter experts that every tech savvy person would be interested to learn from. I was particularly interested about the impact of technology on the financial sector viz. future applications of blockchain technology, challenges with Fintech lending and how FinTech is changing the investment scenario.


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